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about us

Dedicated to materialising our vision & achieving excellence

 As our business footprint grows, and we continue to infuse

enthusiasm into the community, our core vision remains

unwavering: delivering the industry's top-tier service and

pioneering innovations. We've thoughtfully composed our team

with a diverse array of talents and remain committed to

attracting the industry's finest professionals.

Promoting Collaboration and Synergy among Various States

The Newford Group oversees the majority of Cinnabon's Queensland and Victoria operations, upholding its position as the leading franchisee group committed to providing the indulgent experience and perpetuating the message that "Life Needs Frosting." In an effort to make a whirl'd of difference, we are ushering in Jamba, a globally renowned lifestyle brand leader celebrated for its on-the-go freshly blended fruit and vegetable smoothies, custom-made bowls, and delightful grab-and-go, into the Australian market.

We firmly believe that these two well-established U.S. household brands will infuse our market with a rich tapestry of options, flavors, and experiences, adding a delightful array of choices for our customers.

Motivate our managers to become part of our team and take ownership of the stores

When it comes to building a successful business, having dedicated and motivated managers is of paramount importance. Encouraging our managers to become integral members of our team and take ownership of the stores they oversee is a strategy that significantly contributes to the expansion and prosperity of our organisation.

This approach cultivates a profound sense of responsibility, accountability, and nurtures loyalty, all of which are critical for thriving in the competitive business landscape.


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